Invoice templates

Marketing agency invoice template

Retainer line items broken out by channel — paid social, SEO, content and creative — not one lump "marketing services" total.

Preview

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Invoice

Marketing Agency Invoice

Brightline Growth

billing@brightlinestudio.com

Invoice

Invoice #: INV-2026-014

Issue date: September 30, 2026 | Due date: September 30, 2026

Billing period: Q4 Demand Generation Program

Total due

$9,200

Card, ACH, wire or stablecoin

From / Bill to

Brightline Growth / Harbor & Pine

Retainer per Agreement dated September 30, 2026

From / Bill to

Brightline Growth / Harbor & Pine

Retainer per Agreement dated September 30, 2026

DescriptionQtyAmount
SEO and content retainer1$4,500
Paid acquisition management1$3,500
Monthly reporting and strategy call1$1,200

Payment methods

Card, ACH, wire transfer or USDC.

Subtotal$9,200
Total due$9,200

What this is

A marketing agency invoice bills a client for a monthly retainer, a project, or both, itemized by channel or deliverable so the client can see what each part of the fee covers. It differs from a generic invoice mainly in how it's itemized — bundling everything into one line invites the question "what exactly did I pay for."

When to use it

  • Billing a monthly retainer covering multiple channels
  • Invoicing a one-off project (a campaign, a website refresh) separately from the retainer
  • Billing ad spend or media costs separately from the management fee

What to include

Channel-by-channel line items

Break the retainer into its component services (paid social, SEO, content, email) rather than one total, so the client can map the invoice to the reporting conversation.

Billing period

Which month this invoice covers, especially for a recurring retainer.

Ad spend, if applicable

Kept as its own line, separate from the management fee, whether passed through at cost or marked up.

Retainer reference

A reference to the signed retainer agreement, so the scope backing the invoice is traceable.

Template text

Copy this into your own document, or open it directly as a branded starting point in Hanko. Bracketed text like [Client Name] is a placeholder to fill in.

Invoice

Invoice #: [INV-2026-XX]

Issue date: [Date] | Due date: [Date]

Billing period: [Month Year]

From / Bill to

[Your Agency Name] / [Client Company Name]

Retainer per Agreement dated [Date]

Line items

Description Amount

Paid Social Management $3,000

SEO Content Production (4 articles) $2,500

Campaign Creative $1,500

Email / Lifecycle Management $1,200

Monthly Reporting & Strategy Call included

Ad spend (if applicable)

Description Amount

Paid media spend (passed through at cost) $[amount]

Totals

Subtotal: $8,200

Tax (if applicable): $[amount]

Total due: $[amount]

Payment terms & methods

Due within [15] days. This invoice recurs monthly per the Retainer Agreement dated [Date].

Card, ACH, wire transfer [and stablecoin — USDC, if applicable].

How to customize it

  • Match the channel line items to what's actually in the retainer scope, not a generic list
  • Keep ad spend separate from the management fee whether you pass it through at cost or mark it up
  • Reference the retainer agreement so scope is traceable if a client questions a line item

Common mistakes

  • One "marketing services" line instead of itemizing by channel
  • Ad spend bundled into the management fee, obscuring both numbers
  • No reference to the governing retainer agreement

Frequently asked questions

Should ad spend be on the same invoice as the management fee?

It can be, but keep it as a separate line item — bundling it in makes both the management fee and the media cost harder for the client to evaluate.

How should a project fee be invoiced alongside a retainer?

As a separate invoice or a clearly separated section, since project work and the retainer usually have different payment terms and shouldn't be confused for scope creep on the retainer itself.

Running this whole industry's workflow

See how Hanko fits the complete client workflow for this industry, not just the invoice.

Other templates

Send your next retainer invoice itemized by channel

Recurring invoices in Hanko generate and send automatically, itemized the way your retainer is actually scoped.

One account for proposals, agreements, invoices, client payments and contractor payouts.

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