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Invoice templates

Branding agency invoice template

Strategy, identity and guidelines billed as distinct line items, with a stated concept count to prevent scope disputes.

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Studio Monogram

Brand identity

INVOICE

#INV-2026-042

Bill to

Northstar Group

Alex Morgan

Issue dateSeptember 1, 2026
Due dateOctober 1, 2026
Amount due$9000.00

Engagement details

Engagement: Brand identity programme Stage: Final delivery Project reference: [Reference]
Phase / deliverable
Qty
Fee
Amount
01 / Brand strategy Positioning, audience and verbal direction
1
$2800.00
$2800.00
02 / Identity system Logo suite, typography and color system
1
$4600.00
$4600.00
03 / Brand guidelines Usage standards and master asset library
1
$1600.00
$1600.00
Subtotal$9000.00
Total$9000.00
Trademark searches and third-party font licenses are excluded unless listed.

What this is

A branding agency invoice bills strategy, identity design, and guidelines as separate deliverables, since clients frequently assume "branding" covers more collateral (business cards, a website) than was actually scoped.

When to use it

  • Billing a brand strategy or positioning phase
  • Invoicing logo/identity design on concept approval or final delivery
  • Billing brand guidelines as their own deliverable

What to include

Phase-based line items

Strategy, identity, and guidelines each billed separately, tied to payment milestones at approval points.

Concept count

How many logo/identity concepts were included in the price.

What's excluded

A note on what's not included (business cards, website, social templates) if relevant, to set expectations.

Template text

Copy this into your own document, or open it directly as a branded starting point in Hanko. Bracketed text like [Client Name] is a placeholder to fill in.

Invoice

Invoice #: [INV-001]

Issue date: [Date] | Due date: [Date]

From / Bill to

[Your Studio Name] / [Client Company Name]

Line items

Description Amount

Brand Strategy & Positioning $5,000

Logo & Identity Design (3 concepts) $6,000

Visual Identity System $4,000

Brand Guidelines Document $2,500

Totals

Subtotal: $17,500

Total due: $[amount]

Payment terms & methods

Due within [15] days of issue date. Payment milestones tied to concept approval and final delivery per the signed agreement.

Card, ACH, wire transfer [and stablecoin — USDC, if applicable].

How to customize it

  • State the concept count explicitly — "concepts" without a number invites requests for more
  • Bill guidelines as their own line item, distinct from the identity design itself
  • Note what's excluded (collateral, website) if scope questions have come up during the project

Common mistakes

  • No stated concept count, leading to open-ended requests for more directions
  • Guidelines folded into the identity fee instead of billed as a distinct deliverable
  • No note on what's excluded, leaving the client assuming collateral or a website was included

Frequently asked questions

How many logo concepts should a branding invoice reflect?

2-4 initial directions is typical, refined to one after feedback. State the number explicitly on the invoice or proposal.

Should guidelines be billed separately from the identity design?

Yes — guidelines involve distinct documentation work beyond the identity itself and are worth billing as their own line.

Running this whole industry's workflow

See how Hanko fits the complete client workflow for this industry, not just the invoice.

Bill each branding phase as its own milestone

Strategy, identity and guidelines invoiced separately, on the same client record in Hanko.