Proposal templates
Discovery, deliverables, revision structure and pricing for a brand identity engagement.
A branding proposal defines what a brand identity engagement covers — from discovery and positioning through to a full visual identity — and, critically, exactly which deliverables (logo, color system, typography, guidelines) are included, since 'branding' means different things to different clients.
How you'll arrive at strategy/positioning before design starts — workshops, competitor audit, stakeholder interviews.
The exact assets included — logo (and how many concepts/variations), color palette, typography, brand guidelines document, and anything beyond that (business cards, social templates) priced separately if not included.
How many initial concepts are presented and how many revision rounds follow — the main source of scope disputes in branding work.
Phases from discovery through final file delivery.
What formats and files the client receives at the end.
Copy this into your own document, or build it directly as a branded page in Hanko. Bracketed text like [Client Name] is a placeholder to fill in.
Branding Proposal — [Project Name]
Prepared for: [Client Company Name], [Contact Name]
Prepared by: [Your Studio Name]
Date: [Date] | Valid until: [Date]
Project overview
[1-2 sentences — e.g., 'Development of a new brand identity for [Client], including logo, visual system and brand guidelines, to support the launch of [new product/company direction].']
Discovery
• Stakeholder interview(s): [X sessions]
• Competitor and category audit
• Positioning workshop: [format, e.g., 90-minute working session]
Output: a brand strategy summary — positioning, tone, and creative direction — for sign-off before design begins.
Scope of deliverables
• Logo: [X] initial concepts, refined to 1 final direction
• Color palette and typography system
• Brand guidelines document (usage rules, do's and don'ts)
Not included: [e.g., business cards, letterhead, social media templates, website design — available as add-ons]
Process & revisions
1. Discovery & strategy — [X days]
2. Concept presentation ([X] concepts) — [X days]
3. Refinement of selected direction — [2] revision rounds included
4. Final files & guidelines delivery — [X days]
Timeline
Total duration: [X weeks] from kickoff, assuming feedback returned within [3] business days at each stage
Investment
Total fee: $[amount]
Payment: [50%] on kickoff, [25%] on concept approval, [25%] on final delivery
Additional revision rounds beyond those included: $[amount]/round
Deliverables handoff
[e.g., Logo files in AI, EPS, SVG and PNG; brand guidelines PDF; color and type specifications.]
Next steps
Accept below to move to a signed agreement and kickoff.
[Signature / Accept button] Date: [___]
2-4 initial directions is typical, refined to one after client feedback. State the number explicitly — 'concepts' without a count invites an open-ended request for more options.
Yes — a brand identity without guidelines is hard for a client to use consistently, and it's a natural place to demonstrate the full value of the engagement.
Price it as a separate line item or phase rather than folding it into the branding fee — it's a different skill set and timeline, and bundling it obscures what each part actually costs.
Build it as a branded proposal in Hanko and invoice each payment milestone as it's hit.
Product
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